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HCS names new Executive Director for the Office of Public Relations and Marketing

Pending the Hampton City School Board’s approval at its December 6, 2017 meeting, the superintendent and staff look forward to welcoming Mrs. Kellie A. Goral as the Executive Director for the Office of Public Relations and Marketing. As an outstanding educator, Mrs. Goral has been afforded wonderful and diverse opportunities over the past seventeen years in PreK-12 education with the Chesapeake Public Schools, a school division of nearly 40,000 students.

In Mrs. Goral’s current position as the public information officer with the Chesapeake Public Schools, she is responsible for the day-to-day affairs associated with facilitating and addressing inquiries of the school division and working with the administrative staff of 45 schools (28 elementary, 10 middle, and seven high) and two educational learning sites with matters pertaining to public relations.  She also prepares informational materials for release to the news media and the general public.

Additionally, Mrs. Goral produces the Chesapeake TV Focus Series, serves as liaison between the school division and the Hampton Roads Chamber of Commerce, local businesses, military, and the citywide Parent Teacher Association (PTA) and responds to Virginia Freedom of Information Act requests. Furthermore, she represents the school division at the General Assembly, and assists with the State of the Schools Address for the Chesapeake Public Schools.

Her vast experiences in the areas of public relations also include overseeing the school division’s website and YouTube channel to ensure information is timely, organized and professionally presented to stakeholders.      

Furthermore, Mrs. Goral’s career encompasses experiences as an exemplary classroom teacher (Western Branch Middle School), staff development administrator for the school division, and assistant principal (Indian River Middle School) with the Chesapeake Public Schools.

She earned her undergraduate degree from Longwood College (Farmville, Virginia) and a Masters of Education from Old Dominion University (Norfolk, Virginia).

Mrs. Goral is married to David who is also an educator with the Chesapeake Public Schools and together they are the proud parents of two children, D.J. and Zoe.  

We are looking forward to Mrs. Goral joining the team with Hampton City Schools (HCS) on January 1, 2018. “She not only brings to HCS an exceptional skillset in the public relations arena but also extensive experience and an impressive background in PreK-12 education” said Superintendent Dr. Jeffery O. Smith.

With HCS, Mrs. Goral will oversee the affairs of the entire Office of Public Relations and Marketing as well as serve as the school division’s official spokesperson. The Office of Public Relations and Marketing produces division-wide publications and broadcast pieces in addition to using social media outlets to not only highlight the many accomplishments of Hampton City Schools but also as an informational tool, as appropriate.  

As the Executive Director of the Office of Public Relations & Marketing, Mrs. Goral will oversee the division’s cable television station WHCS Channel 46, the Graphics Department, Printing & Records and Athletics, as well as facilitate all Freedom of Information Act (FIOA) requests.

She will join a team that is highly focused on effectively promoting the students, faculty and staff of Hampton City Schools in the fulfillment of the mission of academic excellence Every Child, Every Day, Whatever it Takes.

©2018 HAMPTON CITY SCHOOLS All rights reserved - One Franklin Street, Hampton Virginia 23669 - 757-727-2000

HCS does not discriminate on the basis of race, color, national origin, sex, disability, age or other protected classes in its programs and activities and provides equal access to the Boy Scouts and other designated youth groups. The following person has been designated to handle inquiries regarding the non-discrimination policies: Robbin G. Ruth, Executive Director, Human Resources, One Franklin Street, Hampton, VA 23669 757-727-2000. 

As stated in School Board Policy AC, Hampton City Schools (“HCS”) does not discriminate on the basis of race, color, religion, national origin, sex, gender, age, disability or other protected class in its programs, activities and employment practices and provides equal access to the Boy Scouts and other designated youth groups.  HCS also prohibits retaliation under School Board Policy GBAH for the purpose of interfering with a person’s rights and/or privileges under federal civil rights laws, which can include: (i) raising concerns with Division personnel about a civil rights violation; (ii) asserting a right or advocating for the rights of a student or employee under federal civil rights laws; or (iii) participating in a complaint investigation or related proceedings. 

All individuals are encouraged to promptly report any incident they believe to be discrimination, harassment or retaliation in violation of HCS School Board Policy.  All reports should be made to the HCS Compliance Officer, who also serves as the HCS Executive Director of Human Resources.  Upon receiving a report of alleged discrimination, harassment or retaliation, the Compliance Officer shall promptly authorize an investigation into the complaint, determine whether the alleged act occurred, and determine whether any action must be taken to end or prevent further harassment, discrimination, or retaliation.  For more information about this process, please review School Board Policy GBAB-R.    

Should you have any questions about these procedures or the contents of this notice, please contact Hampton City Schools Compliance Officer at: One Franklin Street, Hampton, VA  23669 or (757) 727-2300.  



Hampton City Schools (HCS) is committed to making its website accessible for all, including individuals with disabilities, and strives to ensure accessibility currently and as new technologies emerge.  The division welcomes questions and feedback on the site’s accessibility at each development phase.  By clicking on “Contact” at the upper right of the main webpage, all users are able to “Help Resolve a Concern,” “Share a Story,” “Provide Feedback,” and “Ask a Question.”  Additionally, the Contact Us page provides direct email access to HCS Webmaster Vickie Carper,


HCS’s computer systems and networks include all of the computer hardware, operating system software, application software, stored text, data files, electronic mail (email), local databases, externally accessed databases, CD-ROM, optical media, clip art, digital images, digitized information, communications technologies, and new available technologies.

Please note that some pages on the HCS website contain links to third-party sites.  HCS is not responsible for the content, facts, opinions or accessibility of third-party sites.


The majority of pages in our site are available in HTML format that can be deciphered by screen readers. Some documents are in Portable Document Format (PDF), which require Adobe Acrobat Reader to view.

  • To download this free program, visit the Adobe website.
  • To read PDF documents with a screen reader, please link to the Access Adobe website, which provides useful tools and resources.

Also, many popular browsers contain built-in accessibility tools, and there are other plug-ins that make websites more accessible.

The HCS website is designed and monitored by HCS Webmaster Vickie Carper, who serves as the gatekeeper for website content and accessibility.   The Webmaster is under the direction of the Executive Director of Public Relations and Marketing, supervised by the Director of Graphics.
Web visitors using assistive technology who may have trouble accessing information on the website may contact the HCS Webmaster,, the Executive Director of Public Relations and Marketing, and/or the Director of Graphics,

When submitting a question or concern via email, “accessibility” should be included in the subject line.  Every reasonable attempt will be made to address the user’s concern within twenty-four hours.  To assist HCS in responding appropriately, all inquiries should include the following information:

  • A description of the accessibility concern or question;
  • The webpage address of the requested material;
  • The format in which the user prefers to receive the material;
  • The user’s contact information, including preferred method of contact.


HCS monitors all technology resource activity and requires all employees, students and individuals with access to HCS computer systems and networks to annually read and sign an Acceptable Use Policy.  See School Board Policy IIBEA for Students; School Board Policy GBBB for Employees.

Our continuing goal is for the HCS website to be accessible to individuals with disabilities in compliance with the requirements of Section 504 of the Rehabilitation Act of 1973 and that statute's implementing regulations at 34 C.F.R. Part 104, and Title II of the Americans with Disabilities Act of 1990 and that statute's implementing regulations at 28 C.F.R. Part 35.

Good faith efforts are being made to ensure that our website complies with web accessibility standards. In addition to the federal regulations above, we are actively working to conform to level AA of the World Wide Web Consortium (W3C) Web Content Accessibility Guidelines (WCAG) 2.0.
Prior to posting new website content, the HCS Webmaster determines if the proposed content meets the criteria of the World Wide Web Consortium (W3C).  Periodically the HCS Webmaster checks the website with a recognized website checker such as 508 Checker and WAVE.  If the audit identifies issues of concern or content errors that impede accessibility to any user, the concerns/errors are evaluated and remedied within a six-week period.


HCS’s website and computer systems and networks are provided on an “as available” basis.  HCS makes no warranties, expressed or implied, without limitation, regarding the fitness for a particular purpose regarding any service provided by the system and any information contained or software used therein.  The division uses hardware and software provided by third-party technology vendors.  Therefore, the division does not warrant that the functions or services performed by, or that the information or software on the system, will meet the user’s requirements.